Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Emerald Square: Valentine's Day
Project type
In-centre Activation | Event
Location
Burwood, Australia
Objective
To create a fun and shareable in-centre experience that would increase engagement, encourage social media interaction, and attract visitors during the Valentine’s Day period.
Concept
A themed “kissing booth” style photo activation was created at the Emerald Square promotional cart. The space was styled with Valentine’s decorations to create a playful photo opportunity for couples and friends.
Execution
Visitors were invited to take photos at the installation, tag Emerald Square on Instagram, and enter a giveaway competition to win gift cards and prizes.
Outcome
The activation encouraged social media engagement, created memorable moments for visitors, and helped drive foot traffic and participation in the Valentine’s Day campaign.
